.:The number of competitors and tools is increasing,
therefore the product development and launch cycle must become shorter. At the same time, the services and offers launched on the market are becoming increasingly complex (quadruple play, multi-services, multi-screens, etc.). This places significant strain on company skills.

To offer products and services in a sustainable market, the following points must be addressed:

• Value analysis
• Functional analysis within the framework of a sustainable policy
• Structuring of customer perception
• Price strategy
• Product portfolio management

 

To assist our customers with their new product development projects, we provide advice and continuous training at every stage of the cycle:

• framework
• marketing specifications
• programme monitoring
• launch strategy
• operational marketing

 

A few missions

For an Energy company
Identification and creation of a web-based consultancy and restitutions offer based on intelligent metering solutions to help social landlords with the operational management of expenditure.
Customer benefit: launch of new offers, improvement of environmental and social performance.

For an operator
Definition of the strategy in terms of community services. Marketing specifications, definition of the ergonomics of services and assistance with the process for selling concepts to various departments.
Customer benefit: recommendations on the "socialisation" of operator services.

Framework and identification of new uses related to a new version of set-top box. Identification of the target market, definition and creation of the positioning and preparation of the launch of the box. Mission under way