When keeping a client becomes 5 to 10 time less expensive than winning over a new one, new product portfolio consolidation and innovations are the main concerns of manufacturers. Read more
The number of competitors and tools is increasing, therefore the product development and launch cycle must become shorter. Read more
French companies have a long-standing reputation for poaching due to the lack of sales policies. This is true for obvious reasons... Read more
Customer relationship management is an exciting business that changes its outlook completely every 5 years. Read more