.:When keeping a client becomes  5 to 10 times less expensive 
than winning over a new one, new product portfolio consolidation and innovations are the main concerns of manufacturers. 
 

The product strategy provides solutions to four major challenges: 

• Stop end-of-life or non-profitable products and services
• Start services providing an actual competitive advantage
• Enable marketing actions to be carried out on existing services
• Enable recurrent and non-recurrent unit costs to be reduced

 
 
Our convictions 
Three levers help define a coherent product strategy:

1. Management of portfolio dynamics to improve responsiveness: optimise the investment according to corporate strategy
2. Finding synergies in the launch of offers: optimise the cost structure
3. Organisational footwork: optimise market reaction

Our Strategy & Innovations expertise
Marketing strategy 

• Opportunity studies, win-over and consolidation strategy
• Analysis of the regulatory and competitive contexts and impact study
• Analysis of the distribution channels and multichannel strategy 
• Strategic and dynamic product portfolio segmentation
• Segmentation and valuation of the customer base and prospects

 
Value analysis 

• Definition of the strategic marketing plan and business plan
• Products and services strategy 
• Framework and recommendations on the positioning of new offers and new services
• Definition of the customer value proposal
• Optimisation of service strategy through the customer experience 
• Positioning and price policy

A few missions:

• Portfolio rationalisation project for almost 10,000 references in a European cluster
• Switch management project for an international leader in cosmetics
• Project to define new services for an Israeli telecoms operator  
• Mono-product launch and positioning for a leading international distributor