Beijaflore Sailing

Interview with Guy-Hubert Bourgeois, Founding-President of the Group

Why sailing?

Because there is team spirit and performance research that corresponds with our values: organisation, control, agility, technology and ambition … these are also the keys to our daily success.

Why have sponsored young teams. Is this a strategic choice?

We hire about 350 people a year, many of them graduates. We could have chosen an older and more experienced team, which may have been less risky, but setting up a young crew is perfectly aligned with Beijaflore’s spirit. Back in the day, seniors did not always trust the young people we were. Since we created Beijaflore, we have been committed to advancing young people and helping them build their careers: some are now part of the management of the company. In this sailing project, we find the firm’s “DNA”. These young people have talent, potential, and a career to build. It’s up to us to give them a leg up.

This is a corporate project. Why ?

We want the teams to come together through Beijaflore Sailing, connecting and joining in this different, innovative project. We are working on optimising our brand, in order to build together the vision, mission and function of tomorrow’s Beijaflore. All employees are invested and involved in this process; we are planning to grow over the next few years in the same way as the crew. The parallel between the two projects seems relevant to me.